How To Get The Perfect Packaging
Everything around us that we purchase comes in some or other kind of packaging. Therefore we must assume that the packaging used, has just as important role to play in sales as the product itself. When you go shopping have you ever just looked at a shelf and considered the following two questions?
Which of the products on the shelf of the same content catches your eye first?
Why does that happen?
Firstly, the packaging caught your eye, not the product. There is such a wide range of similar products, offering basically the same features or use. The packaging makes the one stand out above the rest, do you agree?
Secondly, the packaging that is different caught your eye; therefore you will look at a product based on the packaging, correct? Packaging makes a big impact, like a first impression!
Your packaging has to portray the incredible value of your product inside!
If this is your first time looking for packaging or even a re-design of your current packaging, it comes highly recommended, to use a professional company in this line of business for assistance.
Packaging was originally designed to protect the product within. This created some confusion though, as shelves were filled with products all in the same packaging. Therefore packaging became more defined. The packaging also included the product benefits, making each product on its own more appealing.
Packaging should sell your product in addition to protecting it!
Packaging has to provide an impact. Most consumers only spend approximately 5 seconds to decide upon a product.
Your packaging will require the following:
- Your Brand Name must be displayed clearly!
- Your Product has to be clearly explained!
- Your Packaging must add value to your product!
- Your Packaging has to be suitable!
- Your product must be depicted honestly!
Honesty with customers builds trust. Instead of portraying your product as the sweetest or best brand, be honest and your customers will appreciate it more. Too many products give false impressions. This eventually influences their sales as customers being disappointed in a product, will spread the word.
If you are only starting out, your budget for packaging may be low. You will then go with pre-designed packaging options. This should however not damper your enthusiasm as your logo, brand and information could still have a great effect. The shape and uniqueness will come in time, as your business grows and you can eventually afford customized packaging. You can then shape and form your packaging to suit your product.
You can however still be creative and give your packaging all it needs by seeking aid from a packaging company. Even with standard shapes and sizes of packaging, you can still be bold and create a stunning appeal that is unique. Talk to a professional packaging company, have their designers aid you in branding your packaging to stand out above the rest.
Look at other packaging in your product line and find your inspiration. Test the market and explore with ideas. Talk to Titan Packaging and you may even be amazed at the results. Keep your packaging practical, functional and make an impression on the market.
What Are the Different Types of Food Packaging Materials?
Packaging is in direct relation to a consumer’s final choice in buying a product. Effective packaging involves appeal, information, accessibility and labeling. Additionally, packaging requires product protection, tampering resistance and nutritional facts.
Meeting specific standards along with designing attention-grabbing packaging can be a challenge. However, knowing about the different types of packing materials available will help you make the right choice. Although there are a wide variety of materials, you will be amazed at the various features available such as barrier valves, closures and designs that can be tailored to fit your needs.
Laminated Film Rewinds: Designed to seal correctly on automated packing machines. They help packaging run smoother and easier. High quality film rewinds have aggressive bonding features, can adhere to porous or semi-gloss paper media, has light to heavy ink coverage without yellowing or peeling. Moreover, laminated film rewinds generally come in a wide range of colors to help make your product stand out.
Quad-seal Flat Based Pouch: These pouches increase shelf life and product protection. They also expand consumer convenience and benefits by improved pouring and handling. The lightweight pouches have a flat bottom bag and expand at the sides. They are ideal for dry pet food and other bulky merchandises.
Stand-up Doy Pouches: One of the most flexible packaging materials on the market. They come in a large variety of materials with innovative multi-layer laminated films to warrant optimal performance. This pouch is eye-catching and generally re-sealable, pourable, re-usable, and easy to open. They also have a resistance to burst pressures and high temperatures. As well, their streamline appearance reduces transport and storage costs.
Bottle Shrink Sleeves: A fairly new type of label that allows more creativity with graphics, color and dramatic effect. The shrink sleeve is durable, waterproof and abrasion resistant. In addition, labels can be removed from containers and bottles so that the container or bottle can be reused. Cost is a bit higher than other types of labels but they usually improve shelf appeal and increase sales.
Metalised & Foil Pouches: Offer a glossy metallic appearance like aluminium foil but has a lower cost and weight. Metalised and foil pouches are easily designed and can include special applications like electronics and insulation (heat sealed). They have a more visible print, are puncture resistant and are ideal for light sensitive products.
Coffee Bags: Largely, coffee bags are designed to protect against moisture and light to retain as much freshness as possible. High quality bags have a valve to regulate and release built up pressure. There are a wide variety of package designs or you can select custom prints to your liking.
Spouted Stand-up Pouch: The stand-up pouch is a laminated film bag that is ideal for both liquid and dry good packaging. They make a great presentation and can be printed in any color, design or logo. Stand-up pouches with pouches are perfect for liquid packaging and make it convenient for consumers.
Contact Titan Packaging today and learn how we can help with your packaging!