News — Food Packaging


Does Your Packaging Suit Your Product?

Packaging Products

Your package will mainly sell your product for the first time to a new customer, from there on your product has to provide the client, with what is promised on the packaging. Getting you product out and onto the shelves is easy; getting the perfect packaging is not as easy however. There are yearly multiple products that fail to make a success, mainly due to the packaging not doing what it is meant to do!

Are you new to this business of promoting your own goods? A successful entrepreneur will firstly look at the kind of packaging required in accordance to his/her product. Take a good long look at your product! Decide on the size of the packaging required, as well as the strength of the material to be used that would best suit your product.

Make sure the packaging you select has all the angles covered!

Your packaging must be functional, provide sufficient space for all the necessary information while also selling your product. The colour, branding and lay-out will also have an influence on your options of packaging.

Furthermore, your budget will surely have the biggest impact on your choice of packaging!

What you call for is a recipe for success; you will want to acquire professional aid for development of your packaging. You are required to look at your intended market, also the packaging that attracts most within those markets. Look at similar products and the packaging they come in, as you would like to be different, stand out and make a vast impression!

You need to look at which of your competitors are making a killing, consider why? Is it there product or packaging? What will the handling needs be for your product once it has been packaged? Can it go onto shelves, if so will your packaging stand or tumble?

Sit down with a company that can aid you in all aspects of your packaging requirements as well as your branding options. Brainstorm with their experts on ideas that will be best suited! Packaging is the portrait of your business, poor packaging can be extremely damaging. Initially the packaging is what will sell your product, thus it is suggested to spend a little more and get your packaging perfected!

Packaging advertises your product, portraying to a customer your quality and reliability!

To get a packaging option that will be the best marketing agent, offer clients functionality in addition to all required information and still have an influence, you will need to get support from connoisseurs inside this field. Your packaging must be bold and diverse while still offering the customer all that is anticipated. If you are starting small, do not distress as you can also acquire service from the professionals.

With the correct packaging, you can grow your business quicker that you ever imagined possible!

For aid from a company that cares about their clients’ needs and business, contact Titan Packaging today. Talk to the specialists and see how they can assist you, get your product out there to be sold!

Tips for Designing Great Food Packaging

Food Packaging

Successful packaging is what entices consumers to purchase a product. Effective packaging consists of appeal and connecting emotionally to a consumer. Your packaging needs to receive an immediate response from everyone who sees it.

Packaging that sells is pleasing to the eye and is connected to the spirit of a consumer. Therefore, it is imperative that your packaging be designed to be grab the heart and attention of the shopper.

Additionally, packaging needs to be informative, accessible, provide product protection and be tamper resistant.


Today, consumers are bombarded with a lot of advertisements to the point of being nonresponsive. This is why it’s so important to keep the packaging very simple. Stay focused on the main emotional consumer benefits that your product has to offer.


Remove unnecessary branding such as sub-brands, trade-brands, commercial brands and products divisions. A lot of information is not always a good thing.


A visual highlight on a distinguished attribute or new feature or a distinguished attribute is a good idea. Make sure that the accent is not disruptive to the eyes or too busy for the viewer. Again, keep it simple and easy to read.

First Impression

The first impression of your packaging is crucial. It needs to support how people identify a product when shopping. You need to inspire a physical response with color, create recognition by utilizing shape, stir the emotions by the use of imagery and inform with words.

One of the best ways to inspire a response with color is with vibrant packaging such as laminated film rewinds, bottle shrink sleeves or a spouted stand-up pouch. Laminated film rewinds come in a wide range of colors to help make your product stand out. Bottle shrink sleeves allow more creativity with eye-catching graphics, unfading color and a dramatic effect. Spouted stand-up pouches make a fabulous presentation and can be printed in any color, design or logo.

Effective Consumer Product Packaging

Consumer product packaging should reflect the needs of a shopper. If the packaging is done poorly, it will most likely result in decreased sales. You also need to cater to the desired audience. For instance, if you have a product that is for seniors then the design should be easy to open. If your product is for sport enthusiasts, then the labeling should emphasize the sports benefits.

Remember to always keep it simple. Moreover, keep your product packaging shopable and alive with a good first impression.

Contact Titan Packaging today and learn how we can help with your packaging!